{"id":19187,"date":"2026-03-08T23:42:25","date_gmt":"2026-03-08T23:42:25","guid":{"rendered":"https:\/\/theupsidefunding.com\/?post_type=news&#038;p=19187"},"modified":"2026-03-08T23:57:10","modified_gmt":"2026-03-08T23:57:10","slug":"former-citi-managing-directors-prop-trading-firm-marks-first-anniversary-with-major-rebrand","status":"publish","type":"news","link":"https:\/\/theupsidefunding.com\/de\/news\/former-citi-managing-directors-prop-trading-firm-marks-first-anniversary-with-major-rebrand\/","title":{"rendered":"Former Citi Managing Directors&#8216; Prop Trading Firm Marks First Anniversary with Major Rebrand"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/theupsidefunding.com\/wp-content\/uploads\/2025\/10\/img_charles_co_founder.webp\" alt=\"\" class=\"wp-image-19038\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">22 January 2026<\/h4>\n\n\n\n<h3 class=\"wp-block-heading\">The Upside Funding launches new brand identity and website as institutional-backed firm reaches milestone year<\/h3>\n\n\n\n<p>The Upside Funding, the only proprietary trading firm founded by former Citibank Managing Directors, today marks its first year of operations with the launch of a complete brand refresh and redesigned website, signalling the company&#8217;s transition from emerging start-up to established presence in the retail prop trading sector.<\/p>\n\n\n\n<p>The milestone comes as the firm continues to differentiate itself through institutional-grade risk management infrastructure, including proprietary hedging technology that applies investment bank-level risk protocols to retail trading capital allocation.<\/p>\n\n\n\n<p>&#8222;We entered this market because we saw a fundamental gap between what retail traders were being offered and what we knew was possible from our years at institutional level,&#8220; said Charles Finkelstein CEO and co-founder of The Upside Funding, and former Treasurer at Citibank Australia. <\/p>\n\n\n\n<p>&#8222;Running active risk management through proprietary hedging isn&#8217;t standard in this industry, but it&#8217;s how serious capital is managed in institutional trading. This rebrand reflects our maturity as a firm committed to that approach.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Institutional Risk Management Meets Retail Access<\/h4>\n\n\n\n<p>What distinguishes The Upside Funding in an increasingly crowded prop trading market is its founding team&#8217;s pedigree. Unlike competitors founded by marketing professionals or retail traders, the company&#8217;s leadership brings institutional risk management, proprietary trading, and capital markets expertise developed over decades at one of the world&#8217;s largest investment banks.<\/p>\n\n\n\n<p>The firm&#8217;s proprietary risk management infrastructure incorporates hedging strategies and portfolio-level controls that mirror systems used by major banks &#8211; technical capabilities uncommon in the retail prop trading space.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">First Year Milestone<\/h4>\n\n\n\n<p>Since launching 12 months ago, The Upside Funding has grown its global trader base, processed regular payouts, and expanded its offering to include multiple account sizes and asset classes.<\/p>\n\n\n\n<p>Further information: Contact gemma@theupsidefunding.com<\/p>\n","protected":false},"featured_media":10285,"template":"","meta":{"_acf_changed":false},"class_list":["post-19187","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/theupsidefunding.com\/de\/wp-json\/wp\/v2\/news\/19187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theupsidefunding.com\/de\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/theupsidefunding.com\/de\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theupsidefunding.com\/de\/wp-json\/wp\/v2\/media\/10285"}],"wp:attachment":[{"href":"https:\/\/theupsidefunding.com\/de\/wp-json\/wp\/v2\/media?parent=19187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}